BEA Exec2Exec Audience Microsite

Executives are big picture people. Keep it high-level and get straight to the point. This is an edition of the site which focuses on SOA. This contains a Flash embed which plays a video and contains a scrolling content bar—not iOS mobile friendly. Keep in mind that in...

BEA IT2IT Audience Microsite

For the IT audience we took more of a blog approach. This is an audience which tends to really like to get into the weeds, so lot’s of content which updates regularly was the approach we took. Keep in mind that in 2006 we were much more width constrained so just...